Voor het vijfde jaar op rij staat Apple bovenaan de lijst van de 25 meest innovatieve bedrijven in BusinessWeek’s jaarlijks terugkerende report uitgebracht in samenwerking met de Boston Consulting Group.
Google, Toyota, Microsoft, en Nintendo completeren de top 5. “Not that long ago, innovation was a must-do priority for business. Now research and development might seem more like vacation homes and new cars–luxuries that will have to wait for better times“.
De top 25 ziet er verder als volgt uit: IBM, Hewlett-Packard, Research in Motion, Nokia, Wal-Mart, Amazon.com, Procter & Gamble, Tata, Sony, Reliance Industries, Samsung Electronics, General Electric, Volkswagen, McDonald`s, BMW, Walt Disney, Honda, AT&T, Coca-Cola en Vodafone.
Apple heeft volgens de top executives die Boston ondervroeg zijn revolutionaire imago in 2008 verder omhoog weten te stuwen met de App Store voor de iPhone. Het marktaandeel van de Mac en iPod groeide en ook de iPhone is succesvol.
“To determine the list of the 25 most innovative companies, the Boston Consulting Group once again asked executives to name corporations that consistently offer inventive products, customer experiences, business models, or processes.
BCG then factored in the financial performance of the top vote-getters. The final list weighted the survey results 80%, stock returns 10%, and three-year revenue and margin growth 5% each. In the case of privately held companies, BusinessWeek used metrics equal to industry performance to compare financial data”.
Via: Consultingnetwork
