Een lezers-poll op Toprankblog.com door blogger en marketeer Lee Odden onder 192 deelnemers leverde een interessante lijst op. Dit ondanks de zeer beperkte steekproef plus het feit dat de deelnemers maar een(1) antwoord konden geven. De vraag die hij stelde was simpel:
“What online marketing channels/tactics will you use most in 2008?”
De gehele lijst van 35 online taktieken volgens de lezers-poll:
Blogging (29%, 55 Votes)
Email marketing (16%, 30 Votes)
Search engine optimization (12%, 23 Votes)
Pay per click (8%, 16 Votes)
Social networks (Facebook, LinkedIn) (5%, 10 Votes)
Affiliate marketing (4%, 7 Votes)
Blogger relations (3%, 6 Votes)
Viral marketing (3%, 6 Votes)
Corporate web site (3%, 5 Votes)
Online public relations (3%, 5 Votes)
Free content (white papers) (3%, 5 Votes)
Behavioral targeting (2%, 3 Votes)
Video marketing (2%, 3 Votes)
Webinars/Teleconference (2%, 3 Votes)
User generated content (1%, 2 Votes)
Social News / Bookmarking (1%, 2 Votes)
IM / Microblogging (Twitter) (1%, 1 Votes)
Virtual tradeshows (1%, 1 Votes)
Online contests, giveaways (1%, 1 Votes)
Online communities/forums (1%, 1 Votes)
Paid reviews (1%, 1 Votes)
Blog advertising (1%, 1 Votes)
Online display ads (1%, 1 Votes)
Contextual Advertising (1%, 1 Votes)
Widgets (1%, 1 Votes)
Mobile ads (1%, 1 Votes)
Branded microsites (1%, 1 Votes)
Rich media apps/demos (Flash) (0%, 0 Votes)
Advergames (0%, 0 Votes)
Podcasts (0%, 0 Votes)
eCommerce Feeds/Comparison Shopping (0%, 0 Votes)
Virtual worlds (0%, 0 Votes)
RSS advertising (0%, 0 Votes)
Rich media avatars (0%, 0 Votes)
Sponsorship / Cross Branding (0%, 0 Votes)
Lees hier het originele artikel: 35 Online Marketing Tactics for 2008
